Nike, Quentin Tarantino and Birkin bags have something in common – they’re all tied up in separate lawsuits related to NFTs, nonfungible tokens. People are spending billions of dollars on NFTs. They are seen as a new digital frontier to buy, trade and sell goods.
https://www.npr.org/2022/02/09/1079655055/how-trademark-infringement-applies-to-nfts